With the VIDAA launch, TidPix extends its availability across these key international markets—while also meaningfully expanding its footprint across Sub-Saharan Africa. In doing so, TidPix helps bring a highly attractive, free-to-access programming offering to audiences that have historically been underserved by premium content distribution.  
 
Together, VIDAA and Rushlake Media are taking an important step toward making African films and series more accessible in their home markets and across the continent, strengthening pan-African availability and everyday discoverability.Overall, the VIDAA partnership increases TidPix's reach by several million devices globally, reinforcing the channel's role as the backbone of Rushlake Media's global distribution strategy for authentically African storytelling while strengthening its commitment to global distribution 

Beyond scale, TidPix is designed to make African stories visible and valuable—for African audiences and for viewers worldwide. The channel offers a curated, highly attractive and varied line-up of African films and TV series, built for broad appeal and everyday viewing in a FAST environment.Current and upcoming programming highlights include standout titles from Nigeria such as The Arbitration, When Love Happens, Bendel Girl, and Strawberry Chinny; the Kenyan-Ugandan 2025 International Emmy-nominated teen drama series Prefects; the Kenyan romantic comedy Boda Love; as well as animated, educational children's series from Ubongo. 

Philipp Hoffmann, Managing Director of Rushlake Media, commented: "The launch of TidPix on VIDAA represents a significant milestone in our global distribution strategy. By partnering with VIDAA, we are expanding the reach of African films and series to millions of smart TV households worldwide, ensuring authentic African stories are accessible, discoverable, and commercially impactful on a truly global platform. TidPix on VIDAA opens new doors for African stories to be seen, shared, and celebrated globally.  – Philipp Hoffmann" 

About Rushlake Media

Rushlake Media (RLM) is a Multi-Platform-Network with offices in Cologne, Germany and Nairobi, Kenya. The company was founded in 2013. Based on its own proprietary streaming technology, as well as on third-party platforms, Rushlake Media addresses the content needs of specific target groups or niche audiences more efficiently and enables rapid deployment and profitable monetization. Content owners get efficient and scalable access to the streaming market with predictable revenues. For platforms and streaming providers, Rushlake Media offers many program hours of branded and market-proven content, highly attractive for their specific audiences. 

About VIDAA

VIDAA is a global, open platform for the connected home. Powering over 45 million Smart TVs, VIDAA brings together entertainment, services, commerce, payments, smart home control, and advertising into a unified, content-first experience—designed to make modern living simpler, more intuitive, and more connected.